Elina is responsible for HippocrAItes’ marketing and communications end-to-end, overseeing both strategic planning and hands on -execution. Her work includes designing and implementing multichannel campaigns, writing expert content and articles, managing search engine optimization, and handling marketing automation. Elina combines journalistic precision with impactful storytelling and visual design, ensuring that all communication supports the company’s mission: transforming healthcare through data-driven innovation.

Core competencies:

• Building brand identity and communication strategy
• Event communications and marketing materials (e.g., Future Health seminars, investor communications)
• Content creation and SEO: from articles to campaigns and one-pagers
• Visual materials for print and digital channels
• Organizing webinars and events

Previous experience: Sustera Group (ESG and sustainability communications, event coordination), Venuu (customer acquisition and marketing strategies), Jatkotarina Oy (Storybound Oy) (led the nationwide “Meetings in the Bookstore” campaign, marketing automation specialist, and digital advertising planner), IAB Finland (content marketing and martech working groups, co-author of the national content marketing guide).

Elina brings HippocrAItes 10 years of experience in digital marketing, campaign leadership and content strategy development.